Today we’re joined by Kim from isoshealth, a company that provides one-to-one video consultations with registered health practitioners. Their secure digital platform connects health practitioners – a dietitian, a physiotherapist and a psychologist to their clients via video chat. Each 30-minute session can be scheduled around the client’s lifestyle, at a time and place that suits them. Whether they choose a 3, 6 or 12 session package, they get to speak with each member of the team to get a full 360 degree of their health and solid, scientific advice on how to reach their health goals.
Can you tell me about your business? How did you get into it?
I’ve had hands-on experience of how tough it is to get help with your health, dealing with Type 1 Diabetes, coeliac disease and weight issues in my family home. Geography, accessibility and affordability are the key barriers I found hold people back from getting the help they need. So we turned to digital, which has the potential to overcome all of these things.
To do this, you have to look at your health from every angle – and so, our core Power Of 3 was born: bringing together experts in nutrition, mental and physical wellbeing. Every day, we’re faced with professional athletes and celebrities who have full holistic health teams, and of course gets them the results they want. But why should this type of treatment just be for those at the top of the pile? We wanted to make this level of care accessible to all.
What made you decide to take the leap into pursuing your business full time?
With experience in management in Social Care, specialising in “go-to-market” and leading innovation into the Health and Education sectors I’ve certainly seen every aspect of Public Health. And, unfortunately, it still remains a place where change takes a long time. The same restrictions still ring true: money, patient demand and corporate red tape. It’s a tough space to navigate.
So, when I was faced with the opportunity to commit to something which could bring together my personal and professional knowledge, of course, I jumped at the chance! I realised it was something that I could actually make a difference to peoples lives with. With an awesome team of some of the biggest names in sport, experienced health practitioners and passionate creative and strategic team it has been and continues to be, an exciting journey.
What do you think were the key factors in what got you where you are today?
I’d say the people around me and how I work with them. We are all so passionate – to the point that sometimes there are not enough hours in the day. We’ve also got some incredible experts and advocates on our board which are a huge support. Every single one of us brings something different to the table – that is what is driving us forward.
Did you face any struggles, and how did you overcome them?
Well, there’s no denying that the startup life can be a struggle in itself. The pace, pressure and lack of time are all challenging. But, I’d say the biggest struggle is looking after myself. Everyone who has been in a similar situation or has worked in a startup has no doubt experienced the point at which looking after ‘you’ starts to slip. Getting a good work-life balance is something so many people preach but rarely put into practice. Truth be told, it’s not something which is always achievable. But you do have to give yourself time to switch off, see people you love and do things that you love doing.
Is there anything you would have done differently if you were to go back in time?
Honestly? No – everything we have done has got us to where we are. I love learning from the challenges and get to work on something every day I love, with great people. Why would I change anything?
What advice would you give to someone starting their own business?
* Get your ‘tribe’ around you. You will be doing something very intense and life-changing. Therefore, the people close to you – friends, partners and children – need to be on your side. They will travel that road with you, every step.
* Read, read, read. Not only is it a great way to switch off, books give you time to learn and think about new information.
* Play to your strengths, and don’t worry too much about what you aren’t great at – that’s what your team is for. Even if you are the sole founder it will always be about teamwork, so work with other people and play to their strengths.